The Standard - What are branded residences


The Standard - What are branded residences?
A unique property type that you need to know

What are branded residences? A unique property type that you need to know

Branded residences are a strategic partnership between a reputable hotel brand and a property development. Through this direct association, the property naturally benefits from the hotel group’s well-established and positive brand image. Instilling buyer confidence in the building and its facility’s quality, management service and security – all delivered by the trusted brand.


The direct correlation between demand for branded residences and global wealth

Global wealth rose by USD 28.7 trillion to reach USD 418.3 trillion at the end of 2020. Given that the demand for branded residences is directly correlated with wealth creation, growing demand for brand residences is expected.


Benefits of branded residences:

  • Quality & maintenance guarantee: assurance that buyers will get a quality product delivered by a trusted brand in turn enhancing the value of the asset


  • Hands-off approach: owners are assured that their property is safe, maintained and secure while they are away.


  • Product differentiation: the presence of a brand increases the visibility of the product when attracting affluent tenants and neighbours or future re-sale buyers.


  • Price premiums: both purchasers and tenants are willing to pay more to purchase or reside in a quality product.


  • Services: added-value all-round services such as room-service, housekeeping and concierge enhance the living standards of residents


YOO – the single largest brand of any type by number of projects

With over 50 residential developments completed and operating globally, interior design firm “YOO” has overtaken hoteliers to become the single largest brand of any type by number of projects. Founded in 1999, YOO was established by John Hitchcox in partnership with internationally recognized designer Philippe Starck.

Branded residences are attracting significant premiums in Asian cities, attracting wealthy end-users who strive to obtain these highly sought-after trophy assets.


Introducing YOO8 Serviced by Kempinski at 8 Conlay – Kuala Lumpur City Centre’s new landmark

YOO has launched its latest design project in the heart of KLCC, YOO8 Serviced by Kempinski. 8 Conlay consists of two YOO8 residential towers, a five-star Kempinski Hotel, and a lifestyle retail quarter. YOO8 is set to become the world’s tallest twin spiral residential towers upon completion.

Just 5 minutes away from the new Conlay MRT station, YOO8 is only 1 stop away from the TRX financial district and only steps away from the iconic Pavilion shopping mall at the popular Bukit Bintang shopping street.

Resident can enjoy impeccable hotel service by the legendary and most established European luxury hospitality group of 121 years, Kempinski Hotels. Be prepared to be pampered from head to toe with room service, housekeeping, butler on call and much more.

YOO8 comes fully furnished with its interiors curated exclusively by Steve Leung, local award-winning architect and designer, and Kelly Hoppen, the eminent British interior designer best known for her work for the rich and famous.

Residents will have access to 66,000 sq.ft. of unique sky facilities, including an infinity pool & pod-like cabanas overlooking the shimmering Petronas Twin Towers and an indoor multi-tiered jogging path and park, all suspended in midair.


YOO8 Serviced by Kempinski at 8 Conlay Property Exhibition

Date 26 & 27 June (This Sat & Sun)

Time 11am – 5pm

Venue JW Marriott Hong Kong – 3/Floor, Man Ho, VIP Room

Registration Call 2869 6693 / Whatsapp 98730332 / Online

Exclusive Agent Jade Land Properties (HK) Limited

For inquiries

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